It was the mid-1940s. America was emerging from a decade and a half of depression and war. The nation’s industrial might and entrepreneurial spirit were focusing themselves on something they had not done in a very long time…sell stuff. For the first time in years, Americans had money to spend. They wanted new suburban houses, washing machines, refrigerators and TV sets. Most of all they wanted cars. They wanted new cars to replace the old ones that for years they’d been holding together with spit and bailing wire. Demand was frenzied. Anyone making cars could sell cars…lot of them. The great Seller’s Market was upon us. And like wildflowers after a spring rain, strong demand brings forth entrepreneurs blooming with ideas to sate it.
Not only were hungry consumers looking to replace their old clunkers, they wanted a second car as well. Women were entering the work force. Suburbia had spread out our transportation needs. To many, one car was no longer sufficient. But after so many years of frugality and deprivation the idea of having two hulking machines was hard to fathom. Why not make that second car an economical little runabout that was cheap to buy and cheaper to operate? Thus was born the American microcar.Read More