This site remembers the lost American automakers, great and small, in picture and in story. The Makes are sorted below into the historical era in which they met their demise. If one of the boxes below has a title, click the picture to get the story. They are also listed alphabetically in the Index of Makes Histories to the right. If it is highlighted, a history is available.
If you don't see your favorite, do be patient and try again at a later date. I want to do justice to each story and that takes time. Note that several of the Makes have only pictures posted. Hopefully the old adage about being worth 1000 words holds some weight until I can get around to writing the story.
The Recently Departed
Throughout the evolution of the automobile economic hard times have naturally selected out the weakest Makes. Between the bursting of the DotCom Bubble and the Great Recession, the first decade of the 20th Century sent some storied names to their graves, as well as others that won’t be as sorely missed.
The Age of Malaise
These were the dark days of the American automobile. The triple wallop of oil embargos, government regulations and an nearly constant state of recession took down most of the last remaining independents. Also defeated were several promising upstarts - as well as a few that were more questionable.
The Great Contraction
As the realities of the post-war world set in, many of the storied independent makers found they could no longer compete. Soon thereafter the nation's worst recession since the Great Depression forced even the Big Three to retreat (or at least two of them)
The Post-War Boom...and Bust
It was a time of boundless optimism. The immediate post-war period ignited America's spirit of enterprise. But these entrepreneurial ventures soon discovered that building a successful car company takes a lot more than making a really cool car.
The Last Independent
Like the nation it was named after, the 100-year history of American Motors derived its essence from many varied automotive cultures. The story of America’s “last independent” spans the early years of the Jeffery and Rambler, to Nash Motors, then absorbing first Hudson, then Kaiser-Jeep to become AMC, who later had a French fling with Renault before the Chrysler Corporation laid the storied carmaker to rest.
For the Love of Cars
And finally…no matter the era, some cars just had to be built.