The Dale automobile was revealed to the world in late 1973, and the world was interested. It was a time when the U.S. car industry was in turmoil, struggling to absorb the triple wallops of fuel shortages, new emission and safety regulations and a brutal recession… and doing it all quite clumsily. Things got so bad that industry observers had begun wondering aloud if America’s Big 3 dinosaurs would even survive. The time was surely ripe for a new way of approaching the automobile. On cue, a colorful collection of salesmen, dreamers, and scalawags were lining up to make their pitch. Malcolm Bricklin’s gull-winged safety sports car had potential. If Bricklin had been as good at making cars as he was selling them, he might have made it. Bob Beaumont’s electric powered CitiCar might have single-handedly saved the nation from a couple of energy crises, had only period battery technology been up to the task. But the most interesting of them all may have been Geraldine Elizabeth Carmichael, president of the 20th Century Motor Car Company. She promised a space-aged plastic 3-wheeler called the Dale, that got 70mpg and cost just $2000. As it would turn out, the car, the company, and their creator, were not quite what they appeared to be.
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